There’s this idea that in order to produce high-quality print, one must have clients with deep pockets. I was a paper rep for many years and I can tell you some of the best print projects I worked on didn’t have huge budgets. In fact, it’s often just the opposite. Producing great print is not about having a great budget, it’s about having great relationships. You can tell a lot about the relationship between a designer and print rep by the quality of the project’s print production. When production details are so well executed they blend synergistically with the design, that’s the tell-tale sign of a strong relationship between designer and printer. And this was the case with the NewBridge 2017 Annual Report.
I got an email last week from a former customer of mine wanting info on a printer’s house sheet, which was a private label. The job was scheduled to go to press that day and he hadn’t heard of the paper being used and wanted to know what it was. It’s a fair question. As a creative professional one’s reputation is based on the quality of one’s work, and when it comes to print, paper has a huge impact on the final results. So the fact that my former customer was reaching out to me for answers made me think – do designers really know what they are getting when it comes to a house sheet?
It’s kind of like asking if you know what you are getting when you buy a generic brand at the grocery store. For me, I frequent a local grocer that’s been operating in my city since the early twentieth century. The stores are clean, well stocked, their employees are friendly and knowledgeable, their commitment to sustainability very transparent and their prices are fair – not the cheapest, but that’s OK with me. I trust them to sell me a quality generic brand – not some chemical laden, GMO product imported from half a world away. Obviously not all generic brands are equal and the same goes for private label house sheets. It comes down to one thing – do you trust your printer? Hopefully the answer is yes. If you’re not sure, here are some things to think about when it comes to using private label house sheets.
One of the things we love about our work is that we have access to tons of beautiful papers – but sometimes it can get a little overwhelming. I mean there’s ALL those colors and textures, then add in the finish techniques and the possibilities are endless. Lucky for us we found this little gem of video that employs SIX different print techniques on one sheet: Engraving, Letterpress, Embossing, Foil Stamping, Thermography and Offset – just think we may have to try them all. Produced by Aldine Printing this short is like viewing a slow-mo hi-def press – could just be the best video of the week!
If you’re looking to try something on for size, make sure to join parse & parcel and check out our sample studio that’s coming soon.